Holy Sh*t, It's December.

Yup, looks like December in there

Yup, looks like December in there

Wow, is all we can say. Time flies when you're having fun!

2016 was certainly full of surprises. Some people happen to hate surprises. Like most, we fall in the middle -- as in, we ignore the bad surprises and CELEBRATE the good ones! Winning a bronze medal from the World Beer Cup for Raucher was pretty cool. Winning a gold medal from the Great American Beer Festival for that same beer made us click our heels. Getting picked up by Kroger statewide and busting into new territories made us cheese so hard. And even though completing our expansion and debuting new flagship packaging weren't exactly surprises, we were PRETTY THRILLED when they happened.

It's been a fun year.

So celebrate with us!

Fa-La-La-Lager takes place on Saturday, December 10th at 6 pm. We'll have beer specials, a "holiday cheer" specialty cask (we'll let you know what it is soon), Santa water pong and card games in the Gulo Room, Christmas movies on TV, a beer and cookie pairing menu, and growler fills for the most festively dressed. Don't miss it! A bunch of Wolverine Staff will be hanging out in the Tap Room, so come say hi!  

Holiday craziness got you down? Don't forget: Wolverine is always around. Come grab a pint in the Tap Room or pick up a six-pack in your favorite bottle shop or grocery store. And if you're in the Tap Room, you can (totally honestly) claim you're checking items off your shopping list -- Mug Club Memberships, gift cards, beanies, long-sleeve t-shirts, growlers, howlers, bottle openers, Massacre single bottles or four-packs, pint glasses, and hoodies are all available here. Check out our online store for some items, or give us a call and order over the phone -- we're happy to send you your goodies.  

See you on Saturday and all month long. Tis the season to celebrate with delicious local beer. 

 

(A huge thank you to Britt Hueter for the KICKASS new photos of the brewery and staff.)

Turkey Day Recipes, Weekend Hours, and More!

Greetings, beer fans! Thanksgiving is right around the corner -- hopefully your work week is wrapping up and you're getting ready for a long, drawn-out holiday weekend. And if you haven't exactly...committed...to a dish to bring to whatever Thanksgiving gathering you're making your way to this week, we have a couple ideas to help you out. Read on for more, plus our hours this week and weekend! 

Whether your expertise in the kitchen is limited to grilled cheese or whether you're the type to work on your fraissage method until your hands are numb, we've got some fool-proof, delicious ways to pair beer with easy apps and desserts. The result? Your relatives' minds will. be. blown. Or, at the very least, they'll appreciate the interesting pairings.

First up: cheese. If you're tasked with putting together a cheese or charcuterie board, grab some rich, creamy, bloomy triple creme brie, Saint Angel cheese, or other soft, high-fat cheese. Add a hard cheese, like a good parm reg or aged goat cheese, and, of course, no cheese board is complete without a good sharp cheddar. Pair both the creamy soft cheese AND the sharp cheddar with a good hoppy brew, like our Gulo Cubed Imperial IPL, Gulo Gulo IPL, or Nelson Sauvin Green Thumb Session IPL. The hops work to cut through the richness of the brie so each bite feels like the first time, and pairing the bitterness of hops with tangy sharp cheddar helps develop the flavor of both beer and cheese. A suggestion: serve the cheeses with Gulo Cubed if it's an after-dinner cheese deal; if the cheese board is a starter, go with something slightly lower octane like Nelson Sauvin Green Thumb. It's a session IPL, after all. 

 

Secondly: dessert. We chose Massacre Imperial Dark Lager aged in bourbon barrels and Kurios Black Belgian Stout Lager because they are both so complex, rich, and versatile. 

 

 

Massacre is full of rich, dark chocolate notes and roastiness. Pairing it with coffee would make those roasty notes sing -- try pouring 3-4 ounces over a scoop of good coffee ice cream. Better yet, Massacre would work perfectly with deep, rich chocolate desserts like chocolate lava cake or chocolate pie. To draw out some rich fruit notes, try pairing Massacre with hot berry preserves over ice cream or serving it alongside raspberry tarts. 

 

 

 

 

 

Kurios Black is full of complex flavors: tart cherry, roasty malt, delicate bourbon-and-oak character. Any kind of berry pie or tart would bring out those tart cherry notes. Don't neglect cinnamon here, either: spice cake or pumpkin pie brings out the hint of cinnamon in the brew. Chocolate anything pairs really well with Kurios Black's roasty backbone, too, so don't be shy with the hot fudge or chocolate pies. 

If you're feeling really creative, make a reduction of either Kurios Black or Massacre to use as a glaze on Brussels sprouts. 

All the beers mentioned above are available for purchase in growlers, howlers, or, in the case of Massacre, in wax-sealed bottles. 

We are open from 4 pm-midnight on Wednesday, 11/23. The tap room will be closed on Thanksgiving day (11/24), and we will resume regular hours starting Friday at noon. We will open at 11 am on Saturday, 11/26 in advance of the noon start for U of M vs. OSU football. 

Happy Thanksgiving, y'all! 

Raucher Awarded GABF Gold

On Saturday, October 8th, the same day as our #2016Massacre release party, we got some awesome news: Raucher, our smoked lager, was awarded a gold medal in the smoke beer category at the Great American Beer Festival in Denver. This is the brewery's -- and Raucher's -- second award on the national/international level; Raucher received a bronze medal from the World Beer Cup in May of 2016. 

Needless to say, we were absolutely thrilled! Smoke beers are challenging and rewarding to make. The trick is to strike the perfect balance between malty sweetness, hop bitterness, and phenolic smokiness. Too smoky, and it tastes like you're drinking a ham smoothie. Too hoppy or malty, and what's even the point of putting in smoke? It could taste like a mistake; a background note that didn't get struck hard enough. But when you hit that Goldilocks level of balance (really, that's our goal with every beer we make), you make for some happy beer drinkers. And, evidently, some happy beer judges! 

Raucher earned one of ten medals awarded to Michigan breweries and one of only two gold medals in the state. It is currently available on draft in the Tap Room and will also travel with us to the upcoming Detroit Fall Beer Fest, October 21-22, in Detroit's Eastern Market. 

For more information on the brewery, including a draft of the official press release and logos for use online, please visit our Media Resources page. 

New Flagship Packaging

You may have heard some chatter about our new packaging. We're here to tell you that it's ALL TRUE! Except the part about the...well, never mind. You can decide what's true and what's not. 

But here are the facts! Our flagship line, composed of Wolverine Premium Lager, Gulo Gulo India Pale Lager, and District 16 Amber Lager got a facelift, and we're so excited to put it out to market in the coming weeks. 

The project's aim was to bring all three brands into a cohesive line. We accomplished this by utilizing unifying details like the branded black logo slash across the top of each carrier, which is mirrored on the individual labels, and standardized placement of beer name and style.

Each brand features an individual image that reflects the beer's personality. 

Wolverine Premium, billed as Michigan's Premium Lager, features a simple design of the state of Michigan along with a background of pine trees. This design reflects the classic, simple nature of the brew within; Wolverine Premium is a smooth, crisp, drinkable, no-frills lager perfect for bringing to parties, tailgating with, or tipping back after a long day of hard work.

District 16 Amber Lager, formerly known and packaged as Wolverine Amber Lager, features a brewer taking a sample out of a fermenting vat. This peek into the daily work of brewing reflects the name of the beer: Vienna's District 16, aka Ottakring, contains the last large brewery in Vienna, a city that pioneered lager brewing. We are proud to help carry on the name and pay homage to the grit and hard work that forms the history behind our Vienna-style Amber Lager. 

Gulo Gulo IPL features a ferocious image of a wolverine, which in Latin is known as Gulo gulo. The image was shot by photographer Paul Sangeorzan and was featured in National Geographic. The story behind the photographer, the image, and the way we obtained it deserves its own post, and will get one! So keep your eyes peeled. 

While the carriers and labels are completely refreshed, certain elements tie the rebrand to the history of the brewery. All three brands maintained their original color schemes -- yellow for Wolverine Premium, burnt orange for District 16, and green for Gulo Gulo -- and the claw mark remains consistent in all packaging, past and present. 

Look for our new packaging on shelves in the coming weeks. 

Massacre Bourbon Barrel Aged Imperial Dark Lager was also updated to reflect the new line of packaging. We will debut that design in the next week as we get closer to bottling this year's batch of Massacre, 

In the next several months, we will be debuting a seasonal program of bottled offerings. We will also put two new year-round bottled brands out into the market. We will announce those upcoming offerings at a future date, but draft favorites like Barista and Oktoberfest are included in the conversation.

Questions or comments? Get in touch with us here, or email news@wolverinebeer.com.  

 

Tailgate with Wolverine State!

It's finally football season!! This year, when you order a keg from Wolverine for your tailgate, we'll throw in 15 durable, reusable plastic Wolverine State tailgate cups for your sipping pleasure. Share them with friends or stock your home bar with them! Give us a call (734-369-2990) to order your keg, and don't forget to mention that you're ordering it for tailgating! The cups will be ready for Friday/Saturday pickup with your keg(s). Questions? Email mackenzie@wolverinebeer.com! 

Summer Tap Room Features

Summertime, and the drinkin's easy... ;)

In addition to everyone's favorite Mexican-style Amber Lager (we're referring to Verano here, in case you were wondering), we're celebrating pilsners and do-gooders this summer! Verano, June's Beer of the Month, is an easy-drinking, low abv brew that is perfect with a wedge of lime on a hot summer day. Available all summer, so grab a growler and a lime and hit your back deck! 

Your summer do-gooder is, of course, Five Shores Blonde Lager. This Michigan-dry-hopped sunshiny brew is utterly drinkable and smooth. The best part? A portion of the proceeds of Five Shores Blonde goes to the Alliance for the Great Lakes, an organization that works to protect, promote, and sustain the Great Lakes and surrounding ecosystem. To learn more about the org, visit greatlakes.org. 

Last but not least, pilsners! Barenmarder German-style Pilsner is a clean, smooth, drinkable, sparky brew. Want something with a little more hoppy oomph? Grab a pint of Zythgeist Zythos Pilsner, hopped with all Zythos hops. Deliciously hoppy yet ultra drinkable. 

Happy summer! Get yourself a cold one and celebrate. 

World Expo of Beer Winners 2016

The results are in! The World Expo of Beer Competition takes place every year in the spring as a part of the World Expo of Beer, and we've been competing in it since 2011. This year, three Wolverine State brews won medals in competition -- Gold for Faustian Baltic Porter and Silver for both Amber Lager and '38 Redemption Schwarzbier. Try all three of them in the Tap Room today! And this Friday, in honor of the World Expo taking place in Frankenmuth and American Craft Beer Week, try all three plus one of your choice in a flight for only $7. 

Past medals in the WEOB Competition include four gold medals, two silvers, and three bronzes. We'll be pouring eleven beers at the World Expo on Friday, May 20th and Saturday, May 21st -- come by our booth! 

Raucher Wins a Bronze Medal at the World Beer Cup!

 

We're beyond thrilled to announce that Raucher Smoked Lager won a Bronze Medal from the World Beer Cup℠, known as the world’s most prestigious beer competition! The medal was awarded on Friday, May 6th in Philadelphia as a part of the Craft Brewers Conference & BrewExpo AmericaⓇ.

The medal win is the first for Wolverine State in the World Beer Cup℠. Past awards for the brewery include several medals from the World Expo of Beer. That medal count is composed of five gold, four silver, and four bronze medals for a wide variety of categories, with gold medals awarded to Faustian Baltic Porter, Barista Coffee Lager, Amber Lager, and Hopstadt Altbier. Gulo Gulo IPL was also named one of Draft Magazines Top 25 Beers of 2013. 

Raucher is a Smoked Lager built on a base of German Beechwood Smoked malt. True to its style, it boasts a balanced profile of smoke, malt sweetness, and hop bitterness. The beer was developed by Brewmaster Oliver Roberts in 2015. It is currently available in the Tap Room. 

And we're celebrating this Saturday! From 4-8 pm, enjoy $2 and $3 drafts. At 7 pm, Matt Roy will lead a toast to the future in celebration of the brewery staff's great accomplishment! Join brewery, kitchen, and bar staff as we mark this moment. 

The World Beer Cup℠ takes place every two years as a part of the Craft Brewers Conference & BrewExpo AmericaⓇ. This year, over 1,900 breweries entered beers into competition. Of the 6,600 beers entered, 287 were awarded medals. Wolverine State’s medal was one of only five medals awarded to Michigan breweries. For more information on this year’s awards, access the press release here: https://www.brewersassociation.org/press-releases/2016-world-beer-cup-winners-announced/

Team #RunWolvBrew Guest Post: Run Free or Die!

Run Free or Die! 

As the weeks tick away and the DXA2 10K grows nearer for the #RunWolvBrew crew, I (Albino Rhino) found myself looking for some motivation after a long indulgent birthday week. I started by asking my adorable wife for some motivation. Her sharp motherly response was “I told you all those Gulos wouldn’t help your training.” With the tail tucked between the legs (and a beer gut growing by the second), I turned to the only place that I know that always tells the truth….the internet. I quickly found something.

We are all balancing our everyday work and family while trying to find time to train. Many of us are saying “I’m fine” and “don’t worry, everything is okay,” but I am feeling the darker side of the message. I know I am not really dying, but some runs feel that way – for all of us. Body aches, sore muscles, and other things I won’t discuss here are taking their toll. Many of us are not natural runners or as strong mentally as Abomb and Kankles. But we are doing our best to push forward and trying to stick to our training schedules. With less than six weeks to go, our mission is clear – despite the fact that it was hatched from the emboldened bravery that occurs when friends share a few beers. This fitness quest has reminded me the importance of “the team” – the constant communication amongst friends and the updates we provide each other. We are testing each other’s work ethic in an encouraging way – pushing each other to do a little better. And our goal to raise some money for a good friend and his family motivates us all. 

TEAM UPDATES: 

ALBINO RHINO - The mental side of moving my body past the three-mile mark seems to be the most challenging aspect for me now.  I have confidence that with the team’s words of wisdom over the next five weeks, I will be able to reach my personal goal….avoiding a trip to the ER!   

KANKLES  - Newest training regiment includes pushing my five month old in a jogging stroller. Hills are harder but her little smile is an unbelievable motivator. Not to mention it is a great way to get her to nap, and since you never wake a sleeping baby, my jogs are getting longer.

A-BOMB - Currently on track per the training calendar.  Researching new methods of motivation for the team including shock collars.  And looking forward to even nicer weather to enjoy training and some ice cold Gulo. 

KLEINBIRD - Trying to squeeze training in when I can. Moving, co-parenting, and wife starting a new job have severely limited available time to do so. But I've been keeping active when and where I can and I've been more conscientious of what I eat. Hopefully when things settle down in the next couple weeks I can really focus on what I need to do.

BURGER - I have been slacking on my training only running a couple of times a week.  I seem to be staying steady at the 1.5 mile mark and consistently running a 10 minute mile.  Usually my motivation is a fresh cold one afterwards.  After last year's 10k, I forgot how much I hate running.  I need to step it up!

Beef’s Status Update:  So it's official: I hate running.  I've abandoned the training schedule that Coach Abomb suggested, instead going with the more conventional, "run until my legs give out" approach.  Every run is a struggle, both the motivation to do it and the act itself.  I press on though, knowing my suffering is temporary and my salvation is at the bottom of two Gulos.

Ninja:  I am in VEGAS!!!! Will update status upon return...if my liver can make it!

Driveway & Parking Lot Resurface

Hi, friends! 

Good news: the driveway and parking lot are getting resurfaced!!

Here’s the rundown: 

On Monday 4/18, both the alley between Advance Auto Parts and Advantage and the main driveway leading up to the brewery (Comerica entrance) will be torn up. There will be an inch or so of drop between areas being resurfaced and areas not, so though you are able to drive on it, exercise caution when doing so! 

On Tuesday 4/19, the main driveway leading up to the brewery (Comerica entrance onward) will be resurfaced first, followed by the alley between Advance and Advantage. Please refrain from using the alley to access the brewery parking lot as it will still be wet. The main driveway will be available for use by the time we open on Tuesday (4 pm).