New Flagship Packaging

You may have heard some chatter about our new packaging. We're here to tell you that it's ALL TRUE! Except the part about the...well, never mind. You can decide what's true and what's not. 

But here are the facts! Our flagship line, composed of Wolverine Premium Lager, Gulo Gulo India Pale Lager, and District 16 Amber Lager got a facelift, and we're so excited to put it out to market in the coming weeks. 

The project's aim was to bring all three brands into a cohesive line. We accomplished this by utilizing unifying details like the branded black logo slash across the top of each carrier, which is mirrored on the individual labels, and standardized placement of beer name and style.

Each brand features an individual image that reflects the beer's personality. 

Wolverine Premium, billed as Michigan's Premium Lager, features a simple design of the state of Michigan along with a background of pine trees. This design reflects the classic, simple nature of the brew within; Wolverine Premium is a smooth, crisp, drinkable, no-frills lager perfect for bringing to parties, tailgating with, or tipping back after a long day of hard work.

District 16 Amber Lager, formerly known and packaged as Wolverine Amber Lager, features a brewer taking a sample out of a fermenting vat. This peek into the daily work of brewing reflects the name of the beer: Vienna's District 16, aka Ottakring, contains the last large brewery in Vienna, a city that pioneered lager brewing. We are proud to help carry on the name and pay homage to the grit and hard work that forms the history behind our Vienna-style Amber Lager. 

Gulo Gulo IPL features a ferocious image of a wolverine, which in Latin is known as Gulo gulo. The image was shot by photographer Paul Sangeorzan and was featured in National Geographic. The story behind the photographer, the image, and the way we obtained it deserves its own post, and will get one! So keep your eyes peeled. 

While the carriers and labels are completely refreshed, certain elements tie the rebrand to the history of the brewery. All three brands maintained their original color schemes -- yellow for Wolverine Premium, burnt orange for District 16, and green for Gulo Gulo -- and the claw mark remains consistent in all packaging, past and present. 

Look for our new packaging on shelves in the coming weeks. 

Massacre Bourbon Barrel Aged Imperial Dark Lager was also updated to reflect the new line of packaging. We will debut that design in the next week as we get closer to bottling this year's batch of Massacre, 

In the next several months, we will be debuting a seasonal program of bottled offerings. We will also put two new year-round bottled brands out into the market. We will announce those upcoming offerings at a future date, but draft favorites like Barista and Oktoberfest are included in the conversation.

Questions or comments? Get in touch with us here, or email news@wolverinebeer.com.  

 

Tailgate with Wolverine State!

It's finally football season!! This year, when you order a keg from Wolverine for your tailgate, we'll throw in 15 durable, reusable plastic Wolverine State tailgate cups for your sipping pleasure. Share them with friends or stock your home bar with them! Give us a call (734-369-2990) to order your keg, and don't forget to mention that you're ordering it for tailgating! The cups will be ready for Friday/Saturday pickup with your keg(s). Questions? Email mackenzie@wolverinebeer.com! 

Summer Tap Room Features

Summertime, and the drinkin's easy... ;)

In addition to everyone's favorite Mexican-style Amber Lager (we're referring to Verano here, in case you were wondering), we're celebrating pilsners and do-gooders this summer! Verano, June's Beer of the Month, is an easy-drinking, low abv brew that is perfect with a wedge of lime on a hot summer day. Available all summer, so grab a growler and a lime and hit your back deck! 

Your summer do-gooder is, of course, Five Shores Blonde Lager. This Michigan-dry-hopped sunshiny brew is utterly drinkable and smooth. The best part? A portion of the proceeds of Five Shores Blonde goes to the Alliance for the Great Lakes, an organization that works to protect, promote, and sustain the Great Lakes and surrounding ecosystem. To learn more about the org, visit greatlakes.org. 

Last but not least, pilsners! Barenmarder German-style Pilsner is a clean, smooth, drinkable, sparky brew. Want something with a little more hoppy oomph? Grab a pint of Zythgeist Zythos Pilsner, hopped with all Zythos hops. Deliciously hoppy yet ultra drinkable. 

Happy summer! Get yourself a cold one and celebrate. 

World Expo of Beer Winners 2016

The results are in! The World Expo of Beer Competition takes place every year in the spring as a part of the World Expo of Beer, and we've been competing in it since 2011. This year, three Wolverine State brews won medals in competition -- Gold for Faustian Baltic Porter and Silver for both Amber Lager and '38 Redemption Schwarzbier. Try all three of them in the Tap Room today! And this Friday, in honor of the World Expo taking place in Frankenmuth and American Craft Beer Week, try all three plus one of your choice in a flight for only $7. 

Past medals in the WEOB Competition include four gold medals, two silvers, and three bronzes. We'll be pouring eleven beers at the World Expo on Friday, May 20th and Saturday, May 21st -- come by our booth! 

Raucher Wins a Bronze Medal at the World Beer Cup!

 

We're beyond thrilled to announce that Raucher Smoked Lager won a Bronze Medal from the World Beer Cup℠, known as the world’s most prestigious beer competition! The medal was awarded on Friday, May 6th in Philadelphia as a part of the Craft Brewers Conference & BrewExpo AmericaⓇ.

The medal win is the first for Wolverine State in the World Beer Cup℠. Past awards for the brewery include several medals from the World Expo of Beer. That medal count is composed of five gold, four silver, and four bronze medals for a wide variety of categories, with gold medals awarded to Faustian Baltic Porter, Barista Coffee Lager, Amber Lager, and Hopstadt Altbier. Gulo Gulo IPL was also named one of Draft Magazines Top 25 Beers of 2013. 

Raucher is a Smoked Lager built on a base of German Beechwood Smoked malt. True to its style, it boasts a balanced profile of smoke, malt sweetness, and hop bitterness. The beer was developed by Brewmaster Oliver Roberts in 2015. It is currently available in the Tap Room. 

And we're celebrating this Saturday! From 4-8 pm, enjoy $2 and $3 drafts. At 7 pm, Matt Roy will lead a toast to the future in celebration of the brewery staff's great accomplishment! Join brewery, kitchen, and bar staff as we mark this moment. 

The World Beer Cup℠ takes place every two years as a part of the Craft Brewers Conference & BrewExpo AmericaⓇ. This year, over 1,900 breweries entered beers into competition. Of the 6,600 beers entered, 287 were awarded medals. Wolverine State’s medal was one of only five medals awarded to Michigan breweries. For more information on this year’s awards, access the press release here: https://www.brewersassociation.org/press-releases/2016-world-beer-cup-winners-announced/

Team #RunWolvBrew Guest Post: Run Free or Die!

Run Free or Die! 

As the weeks tick away and the DXA2 10K grows nearer for the #RunWolvBrew crew, I (Albino Rhino) found myself looking for some motivation after a long indulgent birthday week. I started by asking my adorable wife for some motivation. Her sharp motherly response was “I told you all those Gulos wouldn’t help your training.” With the tail tucked between the legs (and a beer gut growing by the second), I turned to the only place that I know that always tells the truth….the internet. I quickly found something.

We are all balancing our everyday work and family while trying to find time to train. Many of us are saying “I’m fine” and “don’t worry, everything is okay,” but I am feeling the darker side of the message. I know I am not really dying, but some runs feel that way – for all of us. Body aches, sore muscles, and other things I won’t discuss here are taking their toll. Many of us are not natural runners or as strong mentally as Abomb and Kankles. But we are doing our best to push forward and trying to stick to our training schedules. With less than six weeks to go, our mission is clear – despite the fact that it was hatched from the emboldened bravery that occurs when friends share a few beers. This fitness quest has reminded me the importance of “the team” – the constant communication amongst friends and the updates we provide each other. We are testing each other’s work ethic in an encouraging way – pushing each other to do a little better. And our goal to raise some money for a good friend and his family motivates us all. 

TEAM UPDATES: 

ALBINO RHINO - The mental side of moving my body past the three-mile mark seems to be the most challenging aspect for me now.  I have confidence that with the team’s words of wisdom over the next five weeks, I will be able to reach my personal goal….avoiding a trip to the ER!   

KANKLES  - Newest training regiment includes pushing my five month old in a jogging stroller. Hills are harder but her little smile is an unbelievable motivator. Not to mention it is a great way to get her to nap, and since you never wake a sleeping baby, my jogs are getting longer.

A-BOMB - Currently on track per the training calendar.  Researching new methods of motivation for the team including shock collars.  And looking forward to even nicer weather to enjoy training and some ice cold Gulo. 

KLEINBIRD - Trying to squeeze training in when I can. Moving, co-parenting, and wife starting a new job have severely limited available time to do so. But I've been keeping active when and where I can and I've been more conscientious of what I eat. Hopefully when things settle down in the next couple weeks I can really focus on what I need to do.

BURGER - I have been slacking on my training only running a couple of times a week.  I seem to be staying steady at the 1.5 mile mark and consistently running a 10 minute mile.  Usually my motivation is a fresh cold one afterwards.  After last year's 10k, I forgot how much I hate running.  I need to step it up!

Beef’s Status Update:  So it's official: I hate running.  I've abandoned the training schedule that Coach Abomb suggested, instead going with the more conventional, "run until my legs give out" approach.  Every run is a struggle, both the motivation to do it and the act itself.  I press on though, knowing my suffering is temporary and my salvation is at the bottom of two Gulos.

Ninja:  I am in VEGAS!!!! Will update status upon return...if my liver can make it!

Driveway & Parking Lot Resurface

Hi, friends! 

Good news: the driveway and parking lot are getting resurfaced!!

Here’s the rundown: 

On Monday 4/18, both the alley between Advance Auto Parts and Advantage and the main driveway leading up to the brewery (Comerica entrance) will be torn up. There will be an inch or so of drop between areas being resurfaced and areas not, so though you are able to drive on it, exercise caution when doing so! 

On Tuesday 4/19, the main driveway leading up to the brewery (Comerica entrance onward) will be resurfaced first, followed by the alley between Advance and Advantage. Please refrain from using the alley to access the brewery parking lot as it will still be wet. The main driveway will be available for use by the time we open on Tuesday (4 pm). 

Team #RunWolvBrew Guest Post: "Spring in our Step"

SPRING IN OUR STEP

Two lessons were learned, the hard way, at the Shamrocks and Shenanigans 5K. One, don’t drink beer before a run – only after. Two, we need to get serious about training if we want to survive the Dexter-Ann Arbor 10K. Okay, neither were shocking revelations, but valuable nonetheless.

It was cold, raining and the morning start time felt extra early because it fell on the Sunday of daylight savings. A mile in, the pre-race Boddingtons we symbolically glugged down was forcing its way back up. A group of young girls in green tutus breezed by us with ease.  Mike (Burger) resorted to a walk/sprint strategy, and Greg (Albino Rhino) drew blood when he stepped in a submerged pothole. But we all pushed through and crossed the finish line with a sense of accomplishment. We celebrated accordingly.

None of us are natural runners. Our native habitat is a bar stool, not a treadmill. Sean (Kleinbird) was diagnosed with “metaatarsalgia of the right foot” after a week on the elliptical, for the love of god. John (Beef) has to ice his knee after merely thinking about jogging.

That said, the team is more motivated than ever.  It’s officially spring. The days are getting longer, warmer and ticking away to the 10K. We’re offering each other daily support and advice (which reads more like trash-talk in a ridiculously nonstop group text message). When we do find the time to meet up in person, the brewery is our “mission control.” Each meeting, we brainstorm how our efforts might inspire and evolve. If a group of friends can have this much fun – in spite of the pain ­– and build the foundations for a philanthropic tradition, we’re confident that more would-be runners will join the cause. When it’s for something you care about, running is even more rewarding – and a little less excruciating.

 

*For more about Team #RunWolvBrew, visit this page! 

St. Patrick's WEEKEND at Wolverine State!

Slainte, everyone! St. Patrick's Day is quickly approaching -- celebrate with Wolverine State! On the day of, we're open at NOON, and we'll have Irish food specials on the menu and $2 drafts of our seasonal brews Snakes on a Shamrock and The Volitionist! Look for Snakes on a Shamrock around town -- maybe even helping to ring in the opening day of a particular outdoor beer garden... ;)

Friday marks our "Hair of the Dog Day-After-St.-Patrick's-Day" party with Ghost City Searchlight! More info about this awesome local band and Tap Room favorite here. We'll have more Irish food for your noshing pleasure, and our $2 Snakes and Volitionist special continues all night! 

 

Get to Know the Team: #RunWolvBrew

Motivational Drinking

Building the pyramids, setting sail for the new world, landing on the moon: all courageous and bold endeavors devised over a glass of beer. Okay, there may not be proof that beer was present when those game-changing decisions were made, but I challenge anyone reading this to claim that they've never been inspired to do something great over a pint. This blog entry is written on behalf of a group of friends who fall into that category, at least in our own minds. 

It was unseasonably cold and pouring rain as we waited at the starting line of the 2015 Dexter Ann Arbor run. By the time the finish line was visible on the horizon of Main Street, each soggy stride felt like self-­inflicted water torture. Finishing was a blur, the obligatory medal was nice, but it was the Wolverine beer tent that offered the shelter and sustenance our bodies needed. It was there that the full glory of our accomplishment came into focus. So it was only 10K, but we felt like gods. In that moment, a celebratory cheers sealed our commitment to come back for an encore performance. Since then, more friends have joined the team; new motivations are driving our goals, and a new idea is in the works ­ an idea that came into focus over a beer at the brewery.

Each member of team RunWolvBrew has our individual reasons to run. For some, it's to be a role model for our kids. For others, it's a chance to continue a friendly game of one­upmanship that began on the playground. All of us feel good about the camaraderie and health benefits, but the hope is that the RunWolvBrew 10k team will continue to grow and evolve into something greater than the sum of its parts. We want to make the Dexter Ann Arbor Run an opportunity to support charitable causes that benefit the friends, families and surrounding community of Wolverine State Brewing Co. This year, we're just trying to get our grand plan off the starting block. We know it's going to take endurance to go the distance, but we look forward the friendships and the beers we'll enjoy along the way. 

Follow #RunWolvBrew on Instagram to follow our progress.